Concept pitch

Concept Pitch

We pitched our final idea explaining to our class mates and teacher how we would make our advert appealing and entertaining for our target audience.
We presented our idea via a powerpoint in which we covered many topics such as, our chosen charity, what we want to happen in our advert, who our advert is targeted at and many more.

Our chosen charity is Teenage Cancer Trust. We chose this charity not going because it is many aimed at people my own age, but also because i am surrounded by people effected by cancer in some way or form everyday in a day to day basis. I also think it is very important how we can help people learn about preventing cancer and raising money for research. We used the cancer trust website to look at the information that have to give on the charity.

I feel that this was very useful for us a group as we received some positive and negative feedback for our idea for our advert. We were told our advert needs spicing up to make it more appealing, by this we thought we could add color and text to brighten it up a bit so it didn't look as bland.
As our idea was inspired by an advert already using flip-cards, we thought it would be a good idea to introduce hands as this would be more entertaining and professional.
We also thought it would look a lot more precise when positioning our flip-cards for our animation.

Once again by pitching our final idea and receiving feedback really helped us to up our final idea and produce a brilliant advert for our charity.

Proposal

Idea

 Our idea is for our advert to contain the Teenage Cancer Trust logo at the begging and end of the advert and in-between this to have a hand this is opening and closing. Every time it opens there will be a different picture of someone the charity has helped fight cancer, the picture are in three different colours, red, dark blue and light blue this is so that it relates back to the Teenage Cancer Trust clours. The location of our advert is at Ravenswood School in an animation classroom.

Purpose

The purpose of our advert is to show teenagers out there that this charity is there to help them. We also want people to see this advert and to be more aware of cancer, we want to keep this advert simple but to the point, the main point is we are here t help. We are here to fight cancer with you; you are not on your own.

Key Content

 The length of our animation is 20 seconds. In these twenty second we have a hand openg and closing and every time the hand closes and opens a new picture is there, we want this to seem as though the person had cancer the charity has helped them and now they have overcome cancer. We have a variety of shots in our animation. The shots we have is a close up at the begging and end of our animation that is a close up of the logo and for the rest of the animation we have an eagle eye over view tilted shot of the animation/set.