Analysis of movement

Analysis of movement

Near enough all animated adverts will contain a variety of shots. These shots are used to create final animated advert. The different type of shot can determine the mood of your advert for example if an advert consist of a close up shot on someone's face which appears to be unhappy then this would show that the advert is going to fairly sad or emotional rather then if the person was smiling or laughing which would then show the mood of the advert is happy. This shows that you have to make sure you use the correct shot for your advert so that you have the correct mood.

The first shot we used in our animated advert was a close up on the Teenage Cancer Trust logo. The reason we used this shot was to portray and show to the audience that our advert is based around this charity. The close up shot looks a lot more effective at the begginging of our advert rather than having an ariel shot of the logo.

The second shot we used in our advert was a tilted birds eye view of the set. The reason we decided to use this shot was to capture everything going on in our set, and we also wanted to be able to see the whole hand/arm which was holding the images. We also used this shot to make our advert look more professional.



The third shot we used was a bird eyes view close up of a clenched fist. The reason we chose to have this shot was so that we were able to see the movements of the hand moving.

In Stop Motion  there are some standard camera movement terminology and descriptions used In live action cinematography and carried over into videography. When moving a camera when filming an animation you have to physically move the camera while shooting certain scenes, that means every time you move the camera you have to take a picture. Moving the camera is very much an artistic-creative decision. Too much camera movement is a distraction and sometimes used to show-off or impress. Camera movements also applicable to Stop Motion, however the difference is, you will be animating the camera movements frame by frame at the same time the puppets are animated. It doesn't matter what type of camera shot you are doing whether is was  pan or a tilt, every time you move the camera you have to take a picture. 

 PAN- left of right

TILT- up or down

 PEDESTAL- up or down

TRUCK- left or right