Evaluation presentation

Pre Production: Planing

During our planing stages we had a number of things in which we needed to consider. Not only did we have to think about our idea for our advert but also how our advert would fit in with the charities brand standards. We had several meetings during our planning process to discuss our ideas for our final advert, we also spoke about the ways in which we would link this to our charity and the aspirations we wanted this animation advert to have. Our original idea was to start the animation with the logo and to have the logo present through out the animation, the middle part of the animation would consists of having a number of different individual cards that all contained a picture of a teenager that the charity has helped , as the hand moved over the cards the cards would flip over showing the picture, as the hand returns back going in the opposite direction the cards would flip back over. We came to a group decision to scrap this idea as it would be very hard and complicated to make, as the pictures had to be small however the hand was not big enough to cover up the whole diameter of of the card with the picture on meaning this would look very unprofessional for an advert.

We had other meetings to discuss how we could make this work. Our final idea which we came up with was to have the logo at the beginning of the animation, a hand would then slide across to remove the logo.The hand will then appear on screen as a clenched fist, as the hand reaches the middle of the set it slowly opens as it opens an image appears of a teenager this picture changes six times then the fist will close and open again containing another six images this is repeated three times. once all the images have been shown the hand closes and opens with the logo all in separate pieces , the hand then sorts out the pieces to create the logo, the last shot in the advert is a close up on the Teenage Cancer rust logo. We believed that this idea was not only more entertaining but was allot more professional.

Production: How you made it 

Our production for our advert was very effective yet simple. We designed and created our own set, we then chose between the three of us which hand we would use to present our animation. The next step we had was to make sure that all our pictures from the Teenage Cancer Trust were all the same size and cut equally. The hardest part of our production was setting up the camera and lighting, we found this difficult as the angle we wanted was very hard to get the camera in the centre of the set. To help us out we sectioned out a area on the set in which we made a small square where the camera would stand to make it center of the set. Once all the lighting, camera and set was in place we were then able to take the pictures and upload them to final cut ready for the post production of the animation. 

Post Production: Editing 

The editing stage of our animation was the easiest and fun part of creating our advert, due to the fact that we were able to put into place our final animation adding in effects and words to create our final animated advert. Once all the images was to the same length we simply joined all one hundred and twenty seven pictures and added text to the end of the advert. To make the advert more entertaining we also decided to add a sound track that was present through out the whole animation the sound track we chose  Cold Play Fix you, which also fitted in really well with our charity. 

Improve.

If i had the chance to re-do my advert again I would make sure that any paper cut outs would be produced on laminated card to make it look more professional rather then just normal paper. I would also use more hand movements throughout such as every time a new picture would appear the hand would clench first and then re open again to make it look more effective. I would also make sure that a small logo present on screen at the top right hand corner at all times to make my advert look more professional and so that the charity would also be able to always be seen.

Overall I very happy with our final animated advert.